Lifelong Jaguar customer troubled by ‘baffling’ ‘woke’ rebrand: ‘Going in a very sad direction’ – Fox Business

  1. Lifelong Jaguar customer troubled by ‘baffling’ ‘woke’ rebrand: ‘Going in a very sad direction’  Fox Business
  2. Jaguar dubbed ‘Bud Light 2.0’ after releasing modernist rebranding ad with androgynous models, no cars  Fox Business
  3. The American marketing guru who masterminded Jaguar’s woke rebrand: BLM-supporting designer from New York who  Daily Mail
  4. Radical Jaguar rebrand and new logo sparks ire online  The Associated Press
  5. Jaguar is now JaGUar  The Verge